WDEL, Pull Delmarva Power's Deceptive Ad

False advertising isn't acceptable for the print media:

A Delmarva ad circulated throughout Delaware has raised eyebrows at the Public Service Commission and with Bluewater Wind.

The first line of the ad states: "Attention: Delaware customers of Delmarva Power. You may be forced into a 25-year energy commitment that could raise your electric bill by more than 30 percent."

The nearly full-page ad was published in the Sunday News Journal under the large headline "Public Notice."

On Tuesday, PSC Chairwoman Arnetta McRae cautioned Delmarva about the use of the phrase "Public Notice," which is usually reserved for official PSC rate cases. Delmarva attorney Todd Goodman said the company would not run the newspaper ad again.

If false adversting isn't acceptable for the print media, why shouuld it be acceptable for the air waves?

On Tuesday evening, a similarly worded radio ad, starting with the phrase 'This is a public notice' was still running on the radio station WDEL.

How is WDEL allowing Delmarva Power to deceive us?

Meanwhile, Bluewater Wind took exception to the content of the ad, saying the alleged price increases were well above what a state consultant projects....

Bluewater spokesman Jim Lanard replied: "If Delmarva Power is using one year to reach a conclusion there's a 30 percent increase, but in the same sentence talks about a 25-year commitment, they have intentionally misled the people of Delaware and owe a very strongly worded apology."

Is WDEL cooperating in a FTC violation? Are they committing a FCC violation?

If the ad isn't pulled today, I intend to find out!
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UPDATE

Tom Noyes at TommyWonk has the scoop on an important error in the ad.